Creation of a PR campaign
Roxy is a brand of board riders that has been empowering women since the 1990’s. Created by Maritxu Darrigrand, the brand is the women’s line of Quicksilver. Roxy is now proposing a wide range of products from snowboard, surf equipment to beach garments and bikinis.
As part of a school/ brand project, our mission was to create a PR campaign concept & strategy for the launch of their collection “On the Beach” based upon the following “problem” : how can Roxy stand out more in a market such as the swimwear scene ?”
Message of the campaign : show the inclusiveness of the brand
Creation of the campaign
Definition of the message to be communicated to the media and therefore to consumers
Establishment of the OUPUT and INPUT objectives
Creation of a creative, original concept for the campaign of the "On the beach" collection
Establishment of the:
WHO will be involved in our campaign: selection of ambassadors, influencers, celebrities…
WHAT is the concept of the campaign, creation of a digital event
WHERE the event will take place, organisation of the event
WHEN the event will take place, setting up of a planning to start the promotion of the event through newsletters, social networks, link in bio to join the digital event…
WHY the campaign we though will allows Roxy to stand out more in the swimwear market
Which earned media we want to reach ?
Creation of a unique experience
around the discovery of the collection
Promotion of the event on Roxy’s social medias