Digital marketing x ROUJE

 

Rouje is a young Parisian brand created by Jeanne Damas. It reflects a plural femininity, sensual, without cliché, a vintage universe which is regardless of trends. They create timeless pieces made of beautiful materials with a unique know-how of their studio.

The goal of the project was to analyse the digital strategy of the brand which is actually a digital native brand, and give some recommendations.

 
 
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Analyse and recommendations

  • Definition of the mission statement of the brand

  • Definition of the brand’s DNA

  • Identification of the iconic products

  • Establishment of the USP

  • Establishment of the Profile Personae

  • Analyse of the keywords strategy of the brands & SEO performance

  • Analyse of the social media strategy

  • Recommendations and creation of an editorial calendar